Topic:
Prevention
Year:
2013
Languages:
English
Location:
Oceania » Australia and New Zealand » Australia
World Cancer Declaration Target:
Target 3 Reduce exposure to cancer risk factors
Campaign title:
Last Dance
Description of the campaign:
Quit Victoria's campaign titled "Last Dance" depicts a man dying of a smoking-caused disease sharing a tender moment with his wife as she cares for him during the final stages of his illness. The aim of the campaign is to encourage smokers to consider the impact not quitting will have on their lives, now and in the future by showing the consequences of not quitting now.
More information:
If audio visual, is the original sourced material suitable for broadcast on TV?:
N/A
Run Time:
1:01
Can the material be adapted locally?:
Contact the campaign owner
Contact:
Accompanying report for the campaign:
Type:
Evaluation report