World Cancer Declaration Target: 
Target 3 Reduce exposure to cancer risk factors
Campaign title: 
All By Myself
Description of the campaign: 
‘All by myself’ is Queensland Health’s new anti-smoking campaign – it includes television, radio, digital and outdoor ads. The campaign reminds smokers the rest of Queensland has quit smoking and ‘it’s time you did, too.’ More than 3,400 Queenslanders die every year because of smoking. Health surveys show that smoking rates remain high among adults aged 25-44 years old with children at home or those who are considering having children. Further market research has revealed that financial costs and concern for health and family were the key motivators for smokers to quit. Concepts built around guilt and isolation had the greatest impact, relevance and believability among target groups.
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