American Academy of Dermatology
World Cancer Declaration Target:
Target 3 Reduce exposure to cancer risk factors
Description of the campaign:
The American Academy of Dermatology (AAD) has released a new skin cancer public service advertisement (PSA) called “Arms” to communicate a message to younger women about the associated dangers of tanning. “Arms” seeks to bridge a divide between knowledge of skin cancer by young women and actual tanning practices contradictory to skin cancer prevention. The video features two young women comparing their tans at various stages in their lives. The emotional ad concludes with the two friends clasping hands in the hospital as one of them reveals she has advanced stage melanoma.
If audio visual, is the original sourced material suitable for broadcast on TV?:
Can the material be adapted locally?:
Contact the campaign owner