World Cancer Declaration Target: 
Target 3 Reduce exposure to cancer risk factors
Target 6 Universal access to screening and early detection for cancer
Campaign title: 
Be clear on cancer
Description of the campaign: 
Bowel cancer is England’s third most common cancer, with around 34,000 new cases each year. When it comes to cancer death, it’s the second biggest killer, but it needn’t be that way. Bowel cancer affects both men and women. Most people diagnosed with the disease are over 50 and those with a family history of bowel cancer are more at risk. However, the sooner a patient is diagnosed, the better their chances of successful treatment.
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