World Cancer Declaration Target: 
Target 3 Reduce exposure to cancer risk factors
Target 6 Universal access to screening and early detection for cancer
Campaign title: 
Detect Cancer Early
Description of the campaign: 
Backed by NHS 24 and the Scottish Cancer Coalition, the new six-week campaign is set to raise the profile of bowel cancer and outline the benefits of screening, as the best way to detect any hidden signs of the disease. The new campaign launched on 18th February will provide both men and women aged 50-74 who are eligible for the programme with the facts about the disease so they feel more informed when choosing whether to do the test.
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