World Cancer Declaration Target: 
Target 3 Reduce exposure to cancer risk factors
Target 6 Universal access to screening and early detection for cancer
Campaign title: 
Cherry and Pea
Description of the campaign: 
Early detection of breast cancer, before it has a chance to spread, is the most important factor determining a woman's survival and recovery from the disease. The Cherry and Pea campaign reminded and encouraged women aged 50-69 years to screen every two years, so breast cancers can be found in their early stage and appropriate medical treatment can be provided.
More information: 



If audio visual, is the original sourced material suitable for broadcast on TV?: 
Run Time: 
Can the material be adapted locally?: 
Contact the campaign owner
Primary Sources
Prior permission is required by owner for use of the material.: