World Cancer Declaration Target: 
Target 3 Reduce exposure to cancer risk factors
Target 6 Universal access to screening and early detection for cancer
Campaign title: 
The Facts
Description of the campaign: 
The Facts radio campaign provided women with information about who is most at risk of developing breast cancer, what to expect when they visit BreastScreen NSW and addressed some of the common excuses, such as time and discomfort, women use to avoid having a mammogram. This campaign was developed by BreastScreen Qld and was adapted with permission for NSW use. The ads were also translated into eight languages in addition to English.
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Can the material be adapted locally?: 
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