Topic:
Cervical cancer
Early detection
Year:
2011
Languages:
English
Location:
Oceania » Australia and New Zealand » Australia
World Cancer Declaration Target:
Target 3 Reduce exposure to cancer risk factors
Campaign title:
Peace of Mind
Description of the campaign:
'Peace of Mind' aims to increase awareness of the need for women to have regular cervical screening (Pap tests). The campaign encourages women aged 18-69 years to make an appointment for a Pap test every two years. The campaign objective is to increase screening participation with a particular focus on those women not screening at all during the recommended two-yearly interval.
The 'Peace of Mind' campaign was originally developed by the Cancer Council Victoria based on research that indicated embarrassment as a significant barrier to women participating in regular cervical screening.
More information:
If audio visual, is the original sourced material suitable for broadcast on TV?:
Yes
Run Time:
0:41
Can the material be adapted locally?:
Contact the campaign owner
Contact: