World Cancer Declaration Target: 
Target 3 Reduce exposure to cancer risk factors
Campaign title: 
Peace of Mind
Description of the campaign: 
'Peace of Mind' aims to increase awareness of the need for women to have regular cervical screening (Pap tests). The campaign encourages women aged 18-69 years to make an appointment for a Pap test every two years. The campaign objective is to increase screening participation with a particular focus on those women not screening at all during the recommended two-yearly interval. The 'Peace of Mind' campaign was originally developed by the Cancer Council Victoria based on research that indicated embarrassment as a significant barrier to women participating in regular cervical screening.
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