World Cancer Declaration Target: 
Target 3 Reduce exposure to cancer risk factors
Campaign title: 
Checate, Midete, Muevate
Description of the campaign: 
Checate, Midete, Muevate (Check, Monitor and Move Yourself) is a national campaign to foster a culture of taking care of personal health, promote exercise and discourage the consumption of high calorie foods. The campaign uses a variety of media channels, including TV, radio, cinema, billboards, ads on public transport and social media. Main messages: Checate, es el primer paso Midete, bajale a las grasas, al azucar y a la sal Muévete, haz ejercicio
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Can the material be adapted locally?: 
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