Topic: 
Early detection
Year: 
2012
Languages: 
English
Location: 
Europe » Western Europe » United Kingdom
World Cancer Declaration Target: 
Target 3 Reduce exposure to cancer risk factors
Campaign title: 
Generic Early Diagnosis "Hope" Campaign
Description of the campaign: 
The campaign aim was to assess whether a generic cancer campaign – not focused on a specific tumour type or particular symptoms - is an effective way of raising awareness of the benefits of early detection and encouraging positive intentions to act on possible cancer symptoms. The campaign aims to help people overcome fear and fatalistic attitudes to appropriate presentation to their GP if they experience unusual changes to their health. Campaign involved: • Outdoor advertising / press ads • Community outreach from CRUK nurses in community settings, both indoor and through the CRUK roadshow vehicle • Personalised Direct Mail to the target audience
If audio visual, is the original sourced material suitable for broadcast on TV?: 
N/A
Can the material be adapted locally?: 
Contact the campaign owner
Primary Sources
Link: 
http://CRUK.org/spotcancerearly
File: 
PDF icon Corporate Culture - CRUK - Generic Cancer - Warrington - Campaign Summary.pdf
Prior permission is required by owner for use of the material.: 
Contact: 
Camille.gillmer@cancer.org.uk
Accompanying report for the campaign: 
Type: 
Evaluation report
File: 
PDF icon Generic cancer pilot overview and topline evaluation.pdf
Type: 
Powerpoint
File: 
File CRUK Presentation.pptx