World Cancer Declaration Target: 
Target 3 Reduce exposure to cancer risk factors
Campaign title: 
Smart Swaps
Description of the campaign: 
The "Smart Swaps" campaign (part of the Change4Life campaign) encourages families to make healthy changes to their diet by making a "Smart Swap" when they shop. The campaign included a TV ad in January 2014 and also includes weekly emails with tips and recipes, a Smart Recipes app with special swap recipes, shopping lists and reminders. Examples of smart swaps: Sugary drinks to sugar-free drinks Sugary cereal to plain cereal Whole milk to semi-skimmed milk Semi-skimmed milk to 1% fat or skimmed milk Butter to lower-fat butter or spreads Cheese to reduced-fat cheese
More information: 
If audio visual, is the original sourced material suitable for broadcast on TV?: 
Run Time: 
Can the material be adapted locally?: 
Primary Sources