World Cancer Declaration Target: 
Target 3 Reduce exposure to cancer risk factors
Campaign title: 
Take Me With You
Description of the campaign: 
The "Take Me With You" campaign reminds New Yorkers that packing an apple, banana or some carrot sticks is an easy way to add more vegetables and fruits into their diet instead of less healthy options. The ads appear at bus stops, checkout and banners throughout the city.
If audio visual, is the original sourced material suitable for broadcast on TV?: 
Can the material be adapted locally?: 
Primary Sources