World Cancer Declaration Target: 
Target 3 Reduce exposure to cancer risk factors
Campaign title: 
Choose less, weigh less
Description of the campaign: 
Choose less, weigh less is a portion control campaign to help the residents of LA county reduce surplus calories in their diet. The campaign included print media on transit shelters, buses and raill cars, billboards, radio and online advertising and website content and social media.
More information: 

 

 

If audio visual, is the original sourced material suitable for broadcast on TV?: 
N/A
Run Time: 
0:27
Can the material be adapted locally?: 
Yes
Primary Sources
Prior permission is required by owner for use of the material.: