World Cancer Declaration Target: 
Target 3 Reduce exposure to cancer risk factors
Campaign title: 
Choose less, weigh less
Description of the campaign: 
Choose less, weigh less is a portion control campaign to help the residents of LA county reduce surplus calories in their diet. The campaign included print media on transit shelters, buses and raill cars, billboards, radio and online advertising and website content and social media.
More information: 



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