World Cancer Declaration Target: 
Target 3 Reduce exposure to cancer risk factors
Campaign title: 
Dame Anchoveta (Give me Peruvian anchovy)
Description of the campaign: 
This campaign seeks to increase awareness of the nutrition benefits of fish (especially anchovies - a peruvian specialty) compared to other meat (red meat, pork, chicken). The campaign uses TV, radio, recipe books and an interactive website to spread information about the nutrition, sustainability and biology of the Peruvian anchovy. This campaign looks to reconnect Peruvians with traditional foods that are healthy.
More information: 

 

 

If audio visual, is the original sourced material suitable for broadcast on TV?: 
Yes
Run Time: 
1:56
Can the material be adapted locally?: 
N/A
Primary Sources
Prior permission is required by owner for use of the material.: