World Cancer Declaration Target: 
Target 3 Reduce exposure to cancer risk factors
Campaign title: 
Dame Anchoveta (Give me Peruvian anchovy)
Description of the campaign: 
This campaign seeks to increase awareness of the nutrition benefits of fish (especially anchovies - a peruvian specialty) compared to other meat (red meat, pork, chicken). The campaign uses TV, radio, recipe books and an interactive website to spread information about the nutrition, sustainability and biology of the Peruvian anchovy. This campaign looks to reconnect Peruvians with traditional foods that are healthy.
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