World Cancer Declaration Target: 
Target 3 Reduce exposure to cancer risk factors
Campaign title: 
Help a Dane
Description of the campaign: 
Every year thousands of Danes travel to sunny destinations on holiday. Unfortunately, many of them return home with a sunburn that increases the risk of skin cancer. This is an appeal for help. With the assistance of presenter Mikael Bertelsen, we are reaching out to the locals on the top five holiday destinations for Danes. Help us prevent sunburns and deadly skin cancer by reminding the Danes to remember shade, sun hat and sunscreen.
More information: 












If audio visual, is the original sourced material suitable for broadcast on TV?: 
Can the material be adapted locally?: 
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