World Cancer Declaration Target: 
Target 3 Reduce exposure to cancer risk factors
Campaign title: 
Last Dance
Description of the campaign: 
Quit Victoria's campaign titled "Last Dance" depicts a man dying of a smoking-caused disease sharing a tender moment with his wife as she cares for him during the final stages of his illness. The aim of the campaign is to encourage smokers to consider the impact not quitting will have on their lives, now and in the future by showing the consequences of not quitting now.
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