World Cancer Declaration Target: 
Target 5 Reduce stigma and dispel myths about cancer
Target 6 Universal access to screening and early detection for cancer
Campaign title: 
The bread exam
Description of the campaign: 
1 out of 8 women suffer from breast cancer. Yet, if more women self-checked, more cases could be detected at an early stage. Because we know how hard it can be to talk about breasts or cancer, traditional Lebanese baker Um Ali helps us demonstrate how to self-check in total respect of our culture and intimacy: through the act of kneading and pressing dough.
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