World Cancer Declaration Target: 
Target 3 Reduce exposure to cancer risk factors
Campaign title: 
Never Give Up Giving Up
Description of the campaign: 
Quit Victoria's positive anti-smoking campaign urges smokers to Never give up giving up. In a new approach not seen in Australia before, the campaign recognises the difficulties smokers face quitting and is designed to build smokers' confidence to quit for good rather than focus on the negative effects of smoking.
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