World Cancer Declaration Target: 
Target 3 Reduce exposure to cancer risk factors
Campaign title: 
Pouring on the Pounds
Description of the campaign: 
This campaign aimed to motivate residents of San Francisco to eliminate or reduce consumption of soda and other sugar-sweetened beverages through ads on city buses
If audio visual, is the original sourced material suitable for broadcast on TV?: 
Can the material be adapted locally?: 
Primary Sources
Accompanying report for the campaign: