World Cancer Declaration Target: 
Target 3 Reduce exposure to cancer risk factors
Campaign title: 
R UV Ugly
Description of the campaign: 
The R UV Ugly campaign gave UV skin scans in shopping centres to show sunbed users the cosmetic damage caused by over-exposure to UV. Recipients were given a print out of their scan and follow up email. The campaign was supported by a PR campaign including celebrities having skin scans and a digital campaign, including a short teaser film about using sunbeds ‘Sunbed Strip.’
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Accompanying report for the campaign: 
Evaluation report
Evaluation report