Today, breast cancer represents one in four of all cancers in women. Breast cancer exacts a heavy financial toll on women, their families, business and societies in all countries. In 2010, the estimated costs of new breast cancer cases was USD 26.6 billion of which almost 50% were in medical costs and another 28% in income losses.   While there is a misconception that breast cancer affects mostly older women in developed countries, the facts are that breast cancer killed over 500 000 women in 2012, 60% in less developed regions and around 1 in 5 women under 50 years of age. This is despite the existence of effective early detection measures that have been proven to save lives.