World Cancer Declaration Target: 
Target 3 Reduce exposure to cancer risk factors
Campaign title: 
Wes Bonny
Description of the campaign: 
The Wes Bonny Testimonial Campaign tells the true story of a 26 year young man who died of melanoma in March 2010. Wes’ story demonstrates that melanoma does affect young people. It also acknowledges that people know how to protect themselves from the sun, they just need to be more vigilant about sun protection.
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