World Cancer Declaration Target: 
Target 3 Reduce exposure to cancer risk factors
Campaign title: 
Your Future's Not Pretty
Description of the campaign: 
‘Your future’s not pretty’ is an anti-smoking campaign that talks to young females aged 18-24 about the damaging effects of smoking to their looks. The campaign has rolled out across TV, digital and out-of-home channels. It is also being brought to life as an experiential campaign in shopping malls—where young females are made-over to experience what they will look like in the future if they smoked.
More information: 

 

 

 

 

 

If audio visual, is the original sourced material suitable for broadcast on TV?: 
Yes
Can the material be adapted locally?: 
Contact the campaign owner
Primary Sources