World Cancer Declaration Target: 
Target 3 Reduce exposure to cancer risk factors
Campaign title: 
Your Future's Not Pretty
Description of the campaign: 
‘Your future’s not pretty’ is an anti-smoking campaign that talks to young females aged 18-24 about the damaging effects of smoking to their looks. The campaign has rolled out across TV, digital and out-of-home channels. It is also being brought to life as an experiential campaign in shopping malls—where young females are made-over to experience what they will look like in the future if they smoked.
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Can the material be adapted locally?: 
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