Topic:
Prevention
Year:
2014
Languages:
English
Location:
Oceania » Australia and New Zealand » Australia
World Cancer Declaration Target:
Target 3 Reduce exposure to cancer risk factors
Campaign title:
Your Future's Not Pretty
Description of the campaign:
‘Your future’s not pretty’ is an anti-smoking campaign that talks to young females aged 18-24 about the damaging effects of smoking to their looks.
The campaign has rolled out across TV, digital and out-of-home channels. It is also being brought to life as an experiential campaign in shopping malls—where young females are made-over to experience what they will look like in the future if they smoked.
More information:
If audio visual, is the original sourced material suitable for broadcast on TV?:
Yes
Can the material be adapted locally?:
Contact the campaign owner
Contact: