World Cancer Declaration Target: 
Target 3 Reduce exposure to cancer risk factors
Target 6 Universal access to screening and early detection for cancer
Campaign title: 
The Naked Truth
Description of the campaign: 
The NZ Breast Cancer Foundation worked with agency Colenso BBDO to develop The Naked Truth, in which strategically-positioned pot plants, balloons and cupcakes illustrate symptoms such as skin changes, changes in size, and redness.
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