Topic:
Early detection
Year:
2013
Languages:
English
Location:
Oceania » Australia and New Zealand » New Zealand
World Cancer Declaration Target:
Target 3 Reduce exposure to cancer risk factors
Target 6 Universal access to screening and early detection for cancer
Campaign title:
The Naked Truth
Description of the campaign:
The NZ Breast Cancer Foundation worked with agency Colenso BBDO to develop The Naked Truth, in which strategically-positioned pot plants, balloons and cupcakes illustrate symptoms such as skin changes, changes in size, and redness.
More information:
If audio visual, is the original sourced material suitable for broadcast on TV?:
N/A
Run Time:
0:30
Can the material be adapted locally?:
Contact the campaign owner
Contact: