World Cancer Declaration Target: 
Target 6 Universal access to screening and early detection for cancer
Campaign title: 
Deadpool - Gentlemen, Touch Yourself Tonight
Description of the campaign: 
The campaign videos features a movie character addressing men to promote self-checks, raise awareness and educate on the facts, figures and issues of testicular cancer in a funny and very informal way. The second video addresses women and promotes breast self-examination.
More information: 


If audio visual, is the original sourced material suitable for broadcast on TV?: 
Run Time: 
Can the material be adapted locally?: 
Primary Sources