World Cancer Declaration Target: 
Target 5 Reduce stigma and dispel myths about cancer
Target 6 Universal access to screening and early detection for cancer
Campaign title: 
3 perguntas que salvam
Description of the campaign: 
In October, the whole of Brazil turns its eyes and mobilizes to raise awareness of the most common type of cancer among women: breast cancer.
More information: 

The campaign in based on a simple, effective action: Ask the person you love 3 questions. 3 questions that can make a difference for the early diagnosis of breast cancer. 3 Questions That Can Save a Life.

  • Have you been observing your breasts?
  • Have you scheduled your annual exams?
  • Do you know your risk factors



If audio visual, is the original sourced material suitable for broadcast on TV?: 
Can the material be adapted locally?: 
Primary Sources