World Cancer Declaration Target: 
Target 3 Reduce exposure to cancer risk factors
Campaign title: 
Food Hero
Description of the campaign: 
Targeted social marketing campaign to help low-income Oregonians increase their vegetable and fruit consumption, as well as more home-cooked family meals. The campaign uses community kits, a website (with recipes and tips & tools), Food Hero monthly newsletter, socialmedia, media (web banners, billboards, bus shelters and buses, movie theatre, radio), grocery stores (cart ads, shelft talkers, freezer decals, food demos and in-store announcements) to reach its target audience. All campaign materials are also available in Spanish.
If audio visual, is the original sourced material suitable for broadcast on TV?: 
Can the material be adapted locally?: 
Primary Sources
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