World Cancer Declaration Target: 
Target 3 Reduce exposure to cancer risk factors
Campaign title: 
Sugar Pack
Description of the campaign: 
The "Sugar Pack" campaign was launched to increase awareness of the number of sugar packs contained in sugary drinks and the health effects of obesity and to motivate the public to reduce excess calorie consumption from sugary drinks. The campaign consisted of paid media (billboards, buses, railways, short video on transit TV) and augmented by a website (with a sugar calculator) and social media (Twitter, Facebook, YouTube). Messages include: You wouldn't eat 22 packs of sugar. Why are you drinking them?
More information: 



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Run Time: 
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Accompanying report for the campaign: