World Cancer Declaration Target: 
Target 3 Reduce exposure to cancer risk factors
Campaign title: 
The Huge
Description of the campaign: 
How much will being overweight affect your chances of getting cancer? How long is a piece of string? Cancer Council research shows that a waistline of around 100cm for men and 85cm for women, significantly increases the risk. Larger waistlines double the risk of bowel, breast and many other cancers
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