Topic:
Prevention
Year:
2008
Languages:
English
Location:
Oceania » Australia and New Zealand » Australia
World Cancer Declaration Target:
Target 3 Reduce exposure to cancer risk factors
Campaign title:
Bubblewrap
Description of the campaign:
Quit Victoria's campaign titled "Lung Disease" uses bubblewrap to depict the damage smoking can cause to your lungs. The campaign consists of a television and a radio advertisement, which aims to raise awareness about the risk of emphysema even if you smoke low tar cigarettes.
More information:
If audio visual, is the original sourced material suitable for broadcast on TV?:
Yes
Run Time:
0:30
Can the material be adapted locally?:
Contact the campaign owner
Contact: