World Cancer Declaration Target: 
Target 3 Reduce exposure to cancer risk factors
Campaign title: 
Dark Side of Tanning
Description of the campaign: 
The Dark Side of Tanning advertisements feature a young woman tanning on a beach (Girl beach version), a group of young men playing footy in a park (Boy footy version) or a young man watching the surf break after a surf on the beach (Boy surfer version). Through animation the advertisements demonstrate how overexposure to UVR damages skin cells even before signs of burning. They show how melanoma can spread through the body.
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