World Cancer Declaration Target: 
Target 3 Reduce exposure to cancer risk factors
Campaign title: 
Smoke Free Home
Description of the campaign: 
There is evidence that social marketing campaigns are effective in attitude change and promoting readiness to quit smoking. To tackle the problem of the Northern Territory’s high smoking prevalence rate and children’s exposure to second-hand smoke Cancer Council Northern Territory conducted a public health advocacy campaign through television, radio and print materials. Through the campaign two TVC’s and 4 posters were developed around second hand smoke. The campaign materials encourage viewers to call the Quitline for support to quit.
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