The report provides advice to policymakers about designing and implementing a sugar sweetened beverage tax in the face of various challenges caused by lack of political and public will, and industry interference. It seeks to equip policymakers with overarching guidance on how to design a robust SSB tax that will help overcome issues of lack of political and public will as well as mitigate the risk of lawsuits and trade disputes. To illustrate the main points, case studies are woven through the report.